I choose the first picture. It is because
1) The background colour is warm colour, it attracts my attention.
2) The words are black in colour, it contrasts with the background colour, so it draws my attention.
3) Signaling principle: the headline is highlighted.
4) The shape of squid is clear and sharp.
5) Vertical shape of paper makes me know the sequence of information is from upper part to bottom part.
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