1) What are the design features?
- (Left hand side) Emotion state: the woman who uses lipstick has smiley face. It just told consumers that using the same lipstick will have good, happy and confident appearance like her.
- (Right hand side) Signaling Principle: using words to attract consumers' attention. The dark background colour highlights the colour of lipsticks, so as to create a "light up" effect.
2) Why two posters?
- Left hand side is to fit successful career women, to attract them to use it when they are working.
- Right hand side is to fit for those women who are dating with others, to attract them to use in leisure time when they hang out with others.
- (Left hand side) Emotion state: the woman who uses lipstick has smiley face. It just told consumers that using the same lipstick will have good, happy and confident appearance like her.
- (Right hand side) Signaling Principle: using words to attract consumers' attention. The dark background colour highlights the colour of lipsticks, so as to create a "light up" effect.
2) Why two posters?
- Left hand side is to fit successful career women, to attract them to use it when they are working.
- Right hand side is to fit for those women who are dating with others, to attract them to use in leisure time when they hang out with others.
Comments
Post a Comment