Session 7 - individual task 3 - Kevin Cheng
The poster on the left presents an aesthetically pleasing face which will be more effective through their sensual appeal. As people wants to look like the beautiful model, they will link the use of this lipstick to a step in becoming beautiful.
The two posters were used because putting all information into one would cause information overload. As such, two posters were used where the one on the left is used to attract people's attention through the vibrant model's face, while the one on the right provides more information for attracted consumers to find further information on how to obtain it.
The poster on the left presents an aesthetically pleasing face which will be more effective through their sensual appeal. As people wants to look like the beautiful model, they will link the use of this lipstick to a step in becoming beautiful.
The two posters were used because putting all information into one would cause information overload. As such, two posters were used where the one on the left is used to attract people's attention through the vibrant model's face, while the one on the right provides more information for attracted consumers to find further information on how to obtain it.
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